by Anthony Shaw
Acquiring resell rights to products can be an easy and inexpensive way to start  an Internet business. Basically you are able to purchase a product once and then  sell it over and over. Before venturing into buying products with resell rights  there are some things you should know.
Resell rights come in many forms and sizes. They can come in large packages with  many products bundled together and offered for an almost suspiciously low price.  Or they can be offered on a single product for a four-figure sum. There are also  different types of rights offered allowing you to do different things.
Basic resell rights only give you the right to sell the product. You cannot  claim the product is your own and you do not have permission to offer the resell  rights to anyone else. Basic resell rights are usually the cheapest, so it may  be easier to make a profit. Check the terms for how much you can charge for the  product or if it can be given away, perhaps as a bonus with something else.  There may also be conditions for distributing the product from membership and  auction sites. If you are buying rights to software make sure you know the  product well enough to deal with any troubleshooting enquiries. Some software  rights sellers are prepared to deal with enquiries themselves. The product may  also come with a web sales page that you can use, but check for any  restrictions.
Master resell rights often include a web page with the product. They give you  the right to sell the product and you can also pass on this right to your  customers. However that is as far as it goes. Your customers cannot give the  resell rights for the product to their customers. The best master resell rights  packages will include a zip file containing everything you need to put on your  download page.
There are two types of resell rights that may be referred to as private label  rights. One type is where you are given the resell rights for a finished product  and you are also allowed to put your name on the product as the author. This  type of product is a ready-to-sell information or software product. You cannot  change it other than put your name on it.
The second type of private label rights is also known as source code rights. The  product is not a finished ready-to-sell item. Instead it will be the raw source  material that you can use to produce a finished item. Programs will be in the  source code format; information products will be in a word processor format,  like MS Word.
You can change the product in any way you want. You can add your name as author,  add more content, omit parts or split it into several products. You may also be  able to sell resell rights and even master resell rights. Terms and conditions  should be posted, so check them carefully. Most private label rights packages  also come with a web page and graphics that you can use for selling.
If you have found a resell rights product that you think you can sell you need  to do some basic market research before purchasing. How many people are  searching for this type of product? How many competing products are there? Have  you seen the product available elsewhere?
If you are going to sell on the internet you need to have access to the  following skills. You must be able to edit web pages, create payment links and  upload the product and web pages to a server. If you are buying private label  rights you must also be able to edit the product. This is especially important  if you are buying rights for software.
There are many ways you can sell products on the internet. You can usually set  up your own website or add the sales page to your existing site. You could  invest in pay per click ads or ezine ads. You could write articles. If you have  private label rights to a book you can use some of the content to produce  articles or even a free report for viral marketing.
Resell rights offer the advantage of not having to produce your own material.  However, you need to be sure the product is good quality and that you have a  good marketing plan. 
Monday, July 14, 2008
How To Make Money With Resell Rights
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